Fashion Blogging Essentials – Getting The Right WordPress Fashion Theme

Fashion is a popular blogging topic. Fashion trends change in an instant and the blog platform is a great way to announce these trends because blogs can be easily updated and can be read by millions of people worldwide. By the time new trends are reported in television and the magazines, they may have already been reported in fashion blogs all over the world. This is why a lot of credible fashion blogs are religiously followed by the fashion industry generating thousands in advertising revenue. This makes fashion a lucrative blogging topic. Starting a fashion blog required first choosing the right WordPress fashion theme.

A fashion theme is a basic WordPress theme with added plugins and functionality that is relevant to fashion topics. The color scheme and layout is designed to appeal to demographics that are very interested in fashion. The theme uses light and elegant colors that are sometimes similar to the color trends in the fashion world. The theme is designed to properly display images, flash content and videos as most fashion blogs are picture and video heavy. The theme has also a lot of added widgets and plugins to add to the functionality of a fashion blog. Widgets like fashion tips, weight loss tips, fashion gossip, trend updates as well as mini dress up games to enhance the site experience of the blog visitors.

A commercial blog depends on advertising revenue to monetize their traffic. A WordPress fashion theme theme is optimized for all kinds of advertising platforms like Google AdSense and clickbank as well as affiliate programs for most popular programs and networks. Some blogs also do some direct product sales on their blogs using the high traffic of the blog to sell fashion products of their own design or as a special arrangement from a certain designer. This means using a fashion theme that has the capability to process most online payment channels.

Fashion blogging is not only a lucrative niche. The past few years has seen a trend in the fashion world where select fashion blogs have started to influence real world fashion trends. More and more people are going into fashion blogging hoping to build up their credibility and authority as effective and knowledgeable resource for fashion online. This credibility can translate to a lot of perks like being invited to exclusive fashion shows together with the mainstream media as well as be granted first access to the next season’s designs. Often some industry players go into fashion blogging as a way to showcase and relevance in order to generate contacts to other industry players they can do business with. Some fashion designers who are just starting out do fashion blogging to generate buzz for their own designs.

It is these diverse reasons for fashion blogging that has generated various designs of a WordPress fashion theme. People who are interested in fashion pretty much have a good taste for design and aesthetics and this taste is translated to the design of a WordPress fashion theme. Everything is well thought of. From the fonts used, the layout, the header, sidebar, footer as well as the colors every aspect of a fashion theme is designed to appeal to fashion insiders as well as followers. Once you pick theme that appeals to you, you can even further enhance this theme because a WordPress theme has powerful customization options so bloggers can create their own distinctive brand for their fashion blog.

Charles van Veen (CEO at NMO International) has setup several internet w

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Starting a Fashion Blog: Choosing a Fashion Blog Specialty or Sub-Genre

Fashion blogging can be an overwhelming field in which to get started. I recommend selecting a niche subject to help you define the direction of your blog. For instance, instead of a blog about fashion accessories, consider a more focused topic such as funky rings, or designer sunglasses. Pick something you’re passionate about. You have to love the subject matter or else you’ll run out of inspiration.

Tip:There are thousands of fashion blogs already in existence, but don’t get discouraged. The best approach is to produce a blog from your point of view-a blog that only YOU can create. The greatest blogs have a strong voice and unique content. Make sure you put your spin on the topic you choose. This will make your blog stand out from the others, and also drive more traffic to your site.

If you don’t know which direction to take your fashion blog, here are some categories to consider:

Street Fashion

This is a really cool way of documenting and sharing your local fashion scene with the whole world. Street fashion bloggers are becoming more influential as high-end designers turn to the streets as a source of runway inspiration.
Celebrity Fashion

If you follow celeb culture and love watching award shows to see what people are wearing, perhaps celebrity fashion blogging is for you. The positive side of starting a celebrity fashion blog is that there is a lot of material to work with-a whole industry devoted to photos of celebs. The downside is that this market is saturated, so you have to be sure your blog is unique to get noticed.
High-End Fashion

If you want to use your blog as a platform for starting a career in the fashion industry (fashion publishing, in particular) you might want your content to be focused on high-end designers and labels. Celebrate the art of Oscar de la Renta, Alexander McQueen and Karl Lagerfeld with posts about seasonal runway shows.
Accessories

There are so many sub-genres for this category. Pick something you really connect with. Research the web for accessories that are unique and share them through your posts. Perhaps you could work with a partner and take a more conversational approach so your blog is more about two friends conversing about cool finds.
Shoes

Like with the accessories category, there are lots of paths to take a shoe blog. Again, pick what works for you. If you are a master shoe shopper and know all the best places to buy shoes online, share that with the world.
Shopping/Style Guide

Love putting looks together? Share your work on your blog. This can be fun and creatively fulfilling. Polyvore is a great resource suited for a shopping or style guide blog.
Trends

The survival of the fashion industry depends on its fast-paced cycles. Start a fashion blog about the trends- what’s hot right now and what will be hot in the future. Maybe you want a nostalgic blog about your favourite trends from the past. Scrunchies anyone?
Fashion on a Budget

There are many blogs already devoted to fashion on a budget and they are great for targeting a young and frugal audience. Producing the content will probably require a lot of digging the web for great deals and unique finds, so be prepared to do some research.
Personal Style

Maybe you want an outlet to express your personal style. Start a fashion blog about the awesomeness of how you dress, share photos, and post items of desire.
Night Life Style

You could approach this category with seriousness or irreverence –think gofugyourself.com devoted to the cast of Jersey Shore. Whether you’re a hardcore clubber who parties every weekend and are always looking for the perfect body-hugging top, skirt, dress….or you want to have a laugh at some of the ridiculously skanky club attire, this could be a fun topic for you.
Vintage Fashion

Pick a decade, and have fun with it! Find some awesome old pictures, clips from movies, movie posters, etc. Showcase and celebrate the awesome of vintage fashion.
Alternative, Goth, Scene, etc.

A blog is a great way to showcase alternative fashion. If you have unique insight into a certain social scene, share what you think is great about it. Alternative fashion blogs can also foster a strong online community, which will bring readers back to your site regularly.
Designer

If you are a designer I think a blog is a great idea. You get to post pictures of your work, it can act as a portfolio site, and you can share your experiences with other designers.
Fashion Advice

If your friends come to you for suggestions on what to wear, consider becoming an online fashion authority and start your own fashion advice blog. Write posts that give tips on how to dress (ex. How to dress for a job interview) and respond to fashion questions from your readers.

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